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The breeder also has 2 gorgeous female Shelties.
It was the first time that I have seen such beautiful Shelties in Israel. I almost changed my decision from Border Collie to Sheltie. Growing up with Shelties, I am very much attached to the breed, however the Border Collie makes much more sense. Perhaps the solution would be to have both!
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In relation to the presentation I am giving next week at the University of Haifa to a group of visiting students from the University of Minnesota on the subject of the difference between American work and business culture and that of Israel:
It is all a matter seeing things in their proper context. As I reflect on my own experiences in Israel, between both cultures, my innate inclination is toward polite and respectful American etiquette, while my being direct and honest is part of that cultural context – and accordingly subject to misinterpretation…
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www.egpublicrelations.com
By Stefanie
Guzikowski
April 15, 2010 2:00 AM
We've all been there. You
strike up a conversation with someone in an elevator, at a cocktail party or
networking event and inevitably they ask, "So what do you do?" or
"What does your company do?" Even if it seems just like friendly
conversation, your best bet is to assume you're talking to a potential prospect
— or someone who could give you a great referral — and treat your response as
such.
If you've properly
prepared, your short reply to these questions (aka your elevator statement)
should come comfortably and easily, and should engage and entice your
listeners. Do you have a strong elevator statement geared up? If not, you
should take the time to develop one.
Every company's key
executives should work together to prepare a succinct and compelling message
that clearly describes what they do, what they offer and what sets them apart
from the competition. The elevator statement must be clear, relevant and
concise — you'll need to relay it in 45 seconds to a minute. It should be a
well-written description of your company that you can verbally deliver with
enthusiasm, confidence, and sincerity. Successful elevator statements
immediately capture the listener's attention and demonstrate that your company
offers a valuable solution.
Remember, you may only have
a minute or less to respond to your listener, so the key is to make your
elevator statement brief, punchy, and memorable to make a positive impression
quickly. As tempting as it is, this is not the time to immediately launch into
a full sales pitch. The conversation may lead to that point, which would be great,
but start off with a short, succinct response to capture your listener's
attention, maximize impact, and be clearly understood. Emphasize your key
points to engage your listeners, and strive for a business card exchange and/or
follow-up conversation.
You may think your elevator
statement will come naturally and that you don't need to write it down, work
with others, or practice. However, it's important to take the time to consider,
draft and refine this message carefully, and to gather input from key
decision-makers within the organization. Secure buy-in from your leadership
team and make sure all employees know and own it to ensure consistent
messaging, especially as new products, services or incentives are offered. Once
a message is finalized internally, executives should practice their elevator
statement on a friend or relative to see how they react and to determine if
they understand what you're attempting to convey. If they don't "get
it," chances are others won't either, and you should reassess your pitch.
Another option is to work with a consultant or other third party to help you
craft your message. Third party objectivity can be invaluable in capturing what
is most interesting to your target audience in a way that will resonate.
Your elevator statement
should include the following elements:
Once scripted, the final
result should be compelling, exciting, engaging and consistent. All members of
your organization should be prepared with this elevator statement, and
encouraged to use it during and after work hours.
Stefanie Guzikowski is chief passion officer for Portsmouth-based E&G
Public Relations, a firm that specializes in strategic public relations counsel,
messaging analysis and development, media outreach, news announcement counsel,
and more. For information, call 501-0052 or visit www.egpublicrelations.com.
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My opinion is that Sam is not a fraud, however, needs to be taken in proper context. Being that said, he is very intriguing. Under normal circumstances, I would normally condescend upon malicious writing or any pretentious attitude, however, with regard to Sam, it is not the case.
I am not endorsing
him, however, there is at least one very well articulated essay he has written
that is definitely ground breaking - Inside, Outside Diasporas and Modern States is based on a speech that
that Sam gave in Toronto in 1999 revolving around aspects of Israel’s ailing
socio-economic transparency in contrast and in relation to that state’s uncanny
capability of sustaining impressive social and economic growth.
However, It must be conveyed that since 1999,
a significant amount of corruption in Israel has surfaced - note that
I have described corruption as surfacing and not as further
deteriorating.
No one has ever been capable
of being so lucid about Israel’s lack of transparency as Sam has done in his essay. The essay is perhaps analogous to the breaking
of Cosa Nostra’s Omertà; a code of silence inherently accompanies
corruption and crony capitalism.
I
would like to add that Talansky and other American businessmen who surprisingly
enough as “those worldly money men” were ignorantly, not to mention illegally funding
political parties in Israel and in effect perpetuating the problem. They have
made a huge error by turning a blind eye to what was truly happening in Israel
and in effect meddled with Israel’s social and economic internal affairs from afar. In a plethora of euphoria reminiscent of the late nineties tech bubble, Sam ends his speech with an overture of optimism. Unfortunately,
this is far from the true reality of things in 2010, as Israel has yet to
become orderly, transparent, and efficient and forward looking in context to the
discussion herein.
I must note that the Israeli legal system
has proven itself over the past decade, and I give special credit to former Attorney
General Menachem Mazuz for his contribution in
bringing parliament members, ministers and even prime ministers to justice –
unprecedented in the history of the state of Israel.
As
Jewish Diaspora view Israel as THEIR country and will NEVER- NEVER give up – My
message to the Jewish Diaspora in this context is to understand that the blue
box days are passé, and as Israel is THEIR country, they MUST partake a
proactive role in doing everything necessary to clean up its act.
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